Marketing

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

Modules

  • B2B Marketing
  • B2C Marketing
B2B Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Featured Products

  • Eloqua Marketing Automation
  • CrowdTwist Loyalty and Engagement
  • Content Management
  • Infinity Behavioral Intelligence
  • Maxymiser Testing and Optimization
  • Unity Customer Data Platform
B2C Marketing

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Featured Products

  • Responsys Campaign Management
  • BlueKai Data Management Platform
  • CrowdTwist Loyalty and Engagement
  • Audience Segmentation
  • Content Management
  • Infinity Behavioral Intelligence
  • Maxymiser Testing and Optimization
  • Unity Customer Data Platform

Modules

  • B2B Marketing

    Marketing automation solutions for personalized B2B marketing

    Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

    Featured Products

    • Eloqua Marketing Automation
    • CrowdTwist Loyalty and Engagement
    • Content Management
    • Infinity Behavioral Intelligence
    • Maxymiser Testing and Optimization
    • Unity Customer Data Platform
  • B2C Marketing

    Data-driven campaign management for B2C marketing professionals

    Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

    Featured Products

    • Responsys Campaign Management
    • BlueKai Data Management Platform
    • CrowdTwist Loyalty and Engagement
    • Audience Segmentation
    • Content Management
    • Infinity Behavioral Intelligence
    • Maxymiser Testing and Optimization
    • Unity Customer Data Platform