Advertising

Reach the right audience, in the right environment, and measure the impact of your campaigns for total success

Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why. Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.

Modules

  • Activation
  • Measurement
Activation

Activation

Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

Featured Products

  • Audiences
  • OnRamp
  • Contextual Intelligence
Measurement

Moat Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

Featured Products

  • Moat Analytics
  • Connected TV measurement
  • In-game measurement
  • Moat Outcomes
  • Moat Pro
  • Moat Reach

Featured solutions

  • Connected TV measurement
  • In-game measurement

Modules

  • Activation

    Activation

    Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

    Featured Products

    • Audiences
    • OnRamp
    • Contextual Intelligence
  • Measurement

    Moat Measurement

    Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

    Featured Products

    • Moat Analytics
    • Connected TV measurement
    • In-game measurement
    • Moat Outcomes
    • Moat Pro
    • Moat Reach

    Featured solutions

    • Connected TV measurement
    • In-game measurement